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Case Study

151 million views for a global retail brand

How we delivered guaranteed organic reach at 3x lower cost than paid ads — with 32% higher completion rates.

151M
Views Delivered
138
Creators
198
Videos
€2.21
Avg. CPM

The Challenge

A major global retail chain wanted to establish presence on TikTok but faced internal obstacles — corporate approval processes made it difficult to launch their own account quickly.

They needed a way to reach TikTok's audience authentically, at scale, without waiting for headquarters approval. Traditional influencer campaigns felt too risky — unpredictable results, no guarantees, and high costs for uncertain outcomes.

The Results

Reach & Visibility
151M views
Total organic reach across TikTok over 12 months.
Cost Efficiency
3x cheaper
€2.21 CPM vs ~€6-7 for Meta Ads in retail.
Content Quality
+32% completion
Video completion rate above industry average.
Brand Awareness
+28% increase
Aided and unaided brand awareness lift.
Brand Preference
+19% growth
"Best value for money" preference growth.
Purchase Intent
+14% increase
Intent to purchase promoted categories.

Why it worked

Diversified creator network

138 micro and nano creators instead of betting on 2-3 big names. Lower risk, higher authenticity, better CPM.

Native content that performs

Content that looks like organic UGC, not advertising. The algorithm rewards it with reach.

Continuous optimization

Weak performers removed, strong ones amplified. Data-driven decisions every week.

Guaranteed delivery

We committed to view numbers and delivered. Predictable, stable, measurable results month after month.

"90% positive sentiment in comments. The most common response? 'Where can I find this?' — exactly what you want to hear."

Campaign result analysis

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