How adidas Drove 4.5M Organic Views for Their Flagship Store Launch

Creating buzz and FOMO without paid ads — through coordinated creator content

Note: Per brand guidelines, adidas is always written in lowercase.

4.5M

Organic Views

Creators

Months

1M+

Single Video Peak

The Challenge

Flagship Store Launch

adidas was opening their largest flagship store in Galerija Belgrade — the most prestigious shopping center in the region. They needed massive awareness, but didn't want traditional ads. The goal: create an authentic "everyone's already shopping there" FOMO effect.

The Solution

Coordinated Creator Content

OMB activated 24 creators across TikTok and Instagram to document the store experience authentically. No scripts, no forced messaging — just real people showing real excitement about the product selection and store atmosphere.

Campaign Timeline

Month 1: Pre-Launch Buzz

9 creators generated anticipation around the upcoming flagship opening. Running campaign tied to Belgrade Half Marathon created early momentum.

→ 2.5M views

Month 2: Grand Opening

5 creators covered the opening event, showcasing the store experience, product range, and customer excitement.

→ 700K views

Month 3: Sustained Momentum

10 creators continued the buzz with holiday content. Results exceeded expectations — adidas expanded their package mid-campaign.

→ 1.3M views

Client Expanded Mid-Campaign

After seeing exceptional results in the first two months, adidas ordered an additional 1M views boost to maximize momentum. This mid-campaign expansion is the ultimate proof of ROI — they saw it working and doubled down.